Gel or paste food coloring is great for using to color buttercream icing and fondant. Gel colors create bright and vivid colors without significantly altering the consistency of the icing. Gel coloring blends evenly into icing without leaving specks or streaks. It also works well for coloring cake mix, cookie dough, play dough and more! We carry well trusted brands like Americolor, Chefmaster, The Cookie Countess, and more.