Neon/Electric Purple Soft Gel Paste™ Food Color
Brand: Americolor Corporation
AmeriColor® Soft Gel Paste™ has many advantages over other food colors. The superior formulation can withstand the harsh freeze/ thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ is consistent from batch to batch. The base ingredients allow the color to disperse immediately so you can actually use less color.
Use AmeriColor® Soft Gel Paste™ to color bread and cookie dough, cake batter, whipped topping & icings, buttercream icing, royal icing, rolled fondant, gum paste, marzipan, macarons, and more.
Mix in a small amount of food color at a time until desired color is achieved. Color comes in a convenient squeeze bottle.
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**Although the color picture shown is as close as possible to color achieved with this food color, there may be a slight difference as computer monitors may vary.